Darin Riffle

I’ve spent over 25 years in the fitness industry, and I’ve seen it all—big box gyms, personal training, managing and mentoring trainers and coaches, running CrossFit gyms, and coaching youth athletes. 

I didn’t start out with some deep calling or grand vision. I started off green—just like most people do—learning the basics, trying to figure things out. But over time, through experience and a growing understanding of what fitness can really do for people, I developed a passion. A passion not just to help people get in shape, but to truly transform how they move, think, and live. That passion has only grown stronger with every year I’ve spent coaching.

And after all these years, I couldn’t shake this feeling: what people need isn’t being delivered.

They need more than just high-intensity workouts and sweat sessions. People need a path that makes them stronger—for the long haul. They need structure, progression, support, and coaching that actually helps them grow. They need something sustainable that builds them up—not just physically, but mentally and emotionally too.

That’s why I’m here. That’s what drives me.

I’ve made it my mission to build what’s been missing—a way to train that doesn’t just fill a time slot in your day, but actually fuels your life. I care deeply about every rep, every conversation, every breakthrough moment, because I know what it feels like to want more—and not know where to find it.

This isn’t just a job for me. This is purpose. This is the work I’ve been called to do.